Advertising campaign for internal client.

Posted: February 27, 2013 in Client Work, Uncategorized

Defining Campaign Objectives
1) What are the campaign objectives, the nature and to what event is to be accomplished by the advertising?
2) Will/have the campaign objectives be feasible given the constraints of the time budget product and market factors?
3) Do the campaign objectives take into consideration factors which may affect consumer response?
4) Do the campaign objectives meet legal and ethical requirements?
Prepare an advertising budget
1) What resource requiremtns for the advertising campaign are assessed and specified?
2) Will/have the resource requirements for a range of media options be assessed and specified?
3) What resource requirements and production services for the campaign are assessed and specified?
4) Will/have the resources allocated to each component of the advertising campaign be justified and sufficient in relevant terms to achieve the campaign objectives?
5) Will/have the overall budget meet the requirements of the advertising brief?
Develop a schedule for the proposed advertising activities
1) what length and timing was confirmed from the advertising brief?
2)
a) What service providers with the required expertise have been identified?
b) Have their cost and availability been negotiated?
3)
a) Have the choice of service provider been based on merit and value for money?
b) Do they meet the legal and ethical requirements?
4) is the time allowed in the schedule allow to meet creative media and production requirements  sufficient enough to achieve the advertising objectives?
5) Does the schedule include milestones for monitoring progress and expenditure against budgets and evaluating campaign effectiveness?

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